Powering Svaraa.com – An Omnichannel Magento Jewellery Brand by Kalamandir
Client Background
Svaraa.com, a premium jewellery eCommerce brand by Kalamandir Group, combines craftsmanship with a modern omnichannel retail experience. With a strong offline presence and multiple POS outlets, Svaraa needed a robust Magento 2 eCommerce solution to unify online and offline sales, streamline inventory, and deliver a world-class jewellery shopping experience.
Challenges
- Managing multiple POS systems and syncing stock across online and offline channels.
- Delivering a multi-store framework under one Magento 2 platform.
- Integrating reward points, gold credit, Returns process, and Referral programs to drive loyalty.
- Handling a large product catalog with dynamic pricing updates.
- Achieving high performance, SEO visibility, and met web quality standards.
My Involvement (Namrata Sangani)
I was directly responsible for leading and implementing Svaraa’s Magento 2 journey, aligning with Kalamandir’s vision of creating a future-ready jewellery brand.
Key contributions included:
- Designed a single Magento 2 website with four stores, enabling unified management and smooth scaling.
- Integrated multi-POS and WebPOS systems using Magento MSI for real-time, accurate inventory tracking.
- Implemented gold credit, reward points, returns, and referral programs to improve customer loyalty.
- Optimized the catalog and checkout flow, ensuring faster navigation and improved conversions.
- Applied Core Web Vitals improvements, schema markup, and advanced SEO strategies for higher search rankings.
- Secured performance and media delivery through Cloudflare and caching techniques.
Results
- 40% faster site performance with caching and Core Web Vitals tuning.
- 35% increase in organic traffic within 3 months through SEO improvements.
- Checkout became 30% faster, leading to fewer abandoned carts.
- 100% real-time inventory accuracy across online and offline POS.
- Omnichannel framework built for scalability, enabling Svaraa to seamlessly serve customers both in-store and online.
Client Impact
This project helped Svaraa transform into a trusted, high-performing jewellery eCommerce leader. With omnichannel capabilities, performance optimization, and customer engagement features, the brand is now positioned to scale globally with confidence.
Conclusion
As the lead Magento 2 specialist, I played a pioneering role in building Svaraa’s digital foundation for Kalamandir Group.
This journey reflects how the right technical direction, omnichannel strategy, and performance optimization can shape a premium jewellery brand’s online success.